E-E-A-T is the google algorithm to provide the ranking to the content creator and content will have to refine his knowledge. Experience, Expertise, Authoritativeness & Trustworthiness. Experience: Even a single pebble of the word broadcasts the proficiency of the content creator over the topic & ensure first – hand knowledge. Expertise: Knowledge of content is like a deep ocean. The deeper you dive will drag you toward the pearl of expertise. Then expertise will open all the doors to convey the message in the strongest way, like the integrity of Indian culture. Authoritativeness: Information provided in the content must be sophisticated enough to to be verified on all Digital Platforms, which will automatically enhance the trust over the content, content creator and the website publishing the content. Trsutworthiness:  Words should be chosen wisely to elevate the content creator to the first position, making them a reliable source after God. Content provided over all digital platforms conveys equally to each & everyone punching the website, which will increase trustworthiness.